In the heart of the Big Apple, basketball enthusiasts, parents, and young people came alive when our impressive basketball event took place. We W.I.L.L. Thru Sports and Wilson Sporting Goods teamed up at The Wilson Flagship Store in New York City this past MLK weekend. Let’s delve into the key factors responsible for the success of this event!
Honoring Martin Luther King Jr.
First we want to give a big hand to all our competitors who came to play their hearts out and never lost sight of remaining respectful and having good sportsmanship. Touching on the importance of Martin Luther King Jr’s life was another poignant part of the day as youth spoke. Some youth shared who MLK is to them before Coach P ended it with a famous Martin Luther King quote which reads “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do, you have to keep moving”. The Wilson Flagship Store understands the importance of catering to a diverse audience, and thus, was prepared for our youth event. Our youth then show cased their skills, competed against friends, and received guidance from coaches available on-site. All of which fostered a sense of community bonding and healthy competition.
As Wilson is known for demonstrating cutting-edge basketball equipment, including shoes, balls, and training tools, they donated two elite basketballs to our winning teams. This showcases the brand’s commitment to supporting athletes’ needs and highlighted the quality and performance enhancements these products offer. Youth walked away super excited to use their elite equipment and ultimately elevate their game.
Exclusive Releases and Discounts:
To spice up the basketball event experience, Wilson also offered a generous discount to all involved in We W.I.L.L. Thru Sport’s event. Limited-edition merchandise and special editions that were in-store were available for discount. We hope our attendees feel a deeper connection with the brand and are motivated to return for future events.
We W.I.L.L. Thru Sports and The Wilson Flagship Store in New York, NY, mastered the art of creating a successful basketball events that captivated attendees and left a lasting impression. By partnering with Wilson Sporting Goods, honoring Martin Luther King Jr., receiving equipment to elevate our young people’s game, and coming together as a community, this unforgettable basketball event embodied the spirit of the game and left everyone hungry for more. Until next time! For more info on We W.I.L.L. Thru Sports program contact us at 646-470-1483.